Ken Garff Ford - “Less Pressure”
Ken Garff Automotive is one of Utah’s most recognizable brands because of their promise: “We hear you.” With this brand message in mind, our job as the agency of record was to give each of the auto group’s 23 Utah dealerships their own sub brand. Ken Garff Ford chose the creative route, deciding to tell people about the “less pressure car-buying experience” they provide.
The idea was to show how the employees are so serious about having a less pressure environment that they apply it to the dealership culture and even their own lives.
A year later, we were asked to produce with two more preroll spots that showed the “less pressure car-buying experience” from consumer’s point of view.
