Hold onto Dear Life - “Reverse”

Hold onto Dear Life was started as an initiative to remind parents to buckle up their children. Over time, it expanded to educate parents on all sorts of ways to keep kids safe. The campaign below shows how one moment can make all the difference in a child’s life. It ran on TV, preroll and radio.

Currently, Hold onto Dear Life strives to educate parents on eight different topics: accidental back-overs, ATV safety, car seats and seat belt usage, helmet safety, leaving children in the car, playing near the street, water safety, and the risk of high falls. 

TV Spots

Preroll

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