Ken Garff - “R.I.G.H.T.”
Ken Garff is one of the most recognizable brands in the state of Utah. The R.I.G.H.T. campaign is an internal effort to educate employees about the brand’s mission, vision and values. The first phase of the campaign was a series of posters, which featured famous quotes about the values of R.I.G.H.T.—respect, intelligence, greatness, honesty, and teamwork.
After the posters were developed, employees were trained by corporate about the values. While keeping them accountable, corporate asked them to write down what each value meant to them. We used their responses to build out a booklet to show each dealership how the values were growing across the company.
Lastly, we produced a new employee package, which included the information about R.I.G.H.T. to ensure the values continued to grow despite the high turn-over associated with the car dealership industry.
